
Grain-free
Grain-free meals, treats & pâtés

Fresh meat
We use 1.5 kg of fresh meat to make 1 kg ESSENTIALS

Exceptional nutrition
Exceptional nutrition gives outstanding results

Serve up to 15% less
When switching to ESSENTIALS from a different brand of dry dog food, you’ll most likely need to reduce your serving size.
ESSENTIALS kibble is made with plenty of fresh ingredients, rich in protein and free from sugar and fillers like wheat and maize. The result is long-lasting fullness from smaller servings. We often recommend reducing serving sizes by 15% when you switch to ESSENTIALS kibble.
Not just dog or cat food
We don't produce dog or cat food; we produce meals. Meals packed with nutrition which keep a stable blood sugar level and which only contain ingredients that benefit and strengthen your best friend's health. Nutrition is essential for the dog's or cat's overall wellbeing.

How much should your dog eat?

How much does your dog weigh as adult?

5 kg

10 kg

20 kg

30 kg

40 kg

50 kg

60 kg

70 kg
How old is your dog?
0-1 years
Puppy
2-7 years
Adult
1-2 years
Junior
9 years +
Senior
Result
Select weight and age above to get your result
*You may notice that the result is 15% lower than the amounts shown on the table on the bag. The table is based on industry standard recommendations, but since our meals contain an exceptionally high amount of fresh ingredients, we have found that feeding 15% less provides the same nutritional value.
“Your dog or cat will welcome the tasty, pure, and healthy ingredients in our foods, and they will thrive on new-found energy and joie de vivre”
Kind regards