Shake for a rooaar
Ready to awaken the wild?
SHAKE FOR A ROOAAR isn’t just a treat.
When you shake the tin, something magical happens. Ears perk up. Eyes sharpen. Your cat is 100% ready! SHAKE FOR A ROOAAR isn’t just a treat – it’s a moment filled with instinct, anticipation and play.
A small but meaningful rhythm in everyday life, where you and your cat connect – in your very own way.
Whether your cat is a lively kitten or a calm senior, this is a new way to create closeness.
One shake. One crunch. One bond that grows stronger – day by day.
Cats love it when we let them be… cats
Cats aren’t made to lie still all day.
They are hunters – designed to stalk, observe, strike… and retreat.
When we engage our cats, even just a little each day, we help them live closer to their true nature.
Play and stimulation aren’t just fun – they prevent obesity, awaken instincts, and create balance.
And most importantly: they strengthen your bond. One moment, one treat, one experience at a time.
3 ways to start
The Hunting Game
Hide treats around the house. Let your cat use its nose and paws to find them
Click & treat
Use treats as rewards in clicker training – and see your cat learn new tricks with joy
Shake & engage
Shake the tin – and watch your cat come running. A simple habit that awakens appetite and hunting instinct
Repetition creates recognition – and that’s where the magic happens
Building anticipation is one of the most effective ways to learn something new – especially when that anticipation is linked to something positive.
Imagine the sound of the meal bag rustling. The bowl being placed on the floor. That little signal that’s always recognised – and then you hear the paws pattering across the floor.
With SHAKE FOR A ROOAAR, we use the same mechanism – but in a new, more engaging way.
When you shake the tub of treats, a familiar sound appears. At first, it means nothing. But after just a few repetitions, the sound becomes a signal. A call. A moment filled with anticipation.
A shake that says: “Come and play.”
Shake. Engage. Reward. Repeat.
It starts with one shake. One sound. One reaction.
A habit that awakens both senses and taste buds.
We know how much it means when your cat comes running, eyes glowing with the thrill of the hunt and pure anticipation.
How to do?
SHAKE
Shake the tin.
Spark curiosity.
ROOAAR
The wild one comes running,
as if straight from the jungle.
REWARD
Give one treat.
One moment of expectation and reward.
REPEAT
Do it again and again.
This is your new ritual.
The GENTLE GIANT
SALMON & CATNIP
Salmon is rich in omega-3 fatty acids, supporting coat and joints – and it tastes fantastic.
Catnip is known to stimulate cats mentally and sensorially – making the chase even more fun.
A crunchy, irresistible treat that combines flavour, balance and joy – perfect for focused play or peaceful breaks.
The SILENT SHADOW GIANT
DUCK & CRANBERRIES
Duck is a lean, easily digestible protein source rich in iron and essential amino acids.
Cranberries can help maintain healthy urinary tracts – a key area for feline wellbeing.
Light, airy, crunchy and utterly irresistible – the perfect treat for focused play and quiet moments.
The GOLDEN GHOST
TURKEY & ARONIA BERRIES
Turkey is a low-fat protein source – perfect for active play and quick energy.
Aronia berries are packed with antioxidants that support immune health and cellular protection.
A delicate, crispy choice for the cat who wants to stay fit – and be spoiled.
#ShakeForARooaar
01 Shake & Engage
One shake. One reaction. A habit that awakens both senses and taste buds.
We know how much it means when your cat comes running, eyes glowing with excitement and anticipation – and we love to see it.
02 Be part of the inspiration
Share your moment – that magical instant when the tin shakes and the paws come running.
03 Share your ritual with us!
Post a photo or video of your cat’s SHAKE FOR A ROOAAR moment on social media and tag #ShakeForARooaar
Let’s inspire more cat lovers to play, reward and connect with their cats – every single day.
Let’s make it ROOAAR together!
FOR EACH SHAKE FOR A ROOAAR SOLD YOU HELP US SUPPORT WILD CATS
Our Beyond Charity Programme
ESSENTIAL FOODS is about much more than profit - although we take great pride in running a successful business. ESSENTIAL FOODS is our founder's vision of a company that can and will make a difference. For dogs and other living beings and their habitat.
In other words we are a purpose driven company, working every day to change the world to being a better place for animals and the nature.
ESSENTIAL FOODS' contribution for 2023 was €170.240
Because your cat deserves the best
High-quality proteins from animal sources
Natural ingredients
Crunchy texture that stimulates chewing pleasure and natural instincts
Many owners notice visible improvements in digestion, skin, coat and overall wellbeing
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