Congratulations on your new family member!
By choosing to serve ESSENTIALS puppy meals, you’ll be giving your puppy some of the best there is – meals prepared with fresh, premium-quality ingredients to ensure a perfectly balanced, nutritious diet throughout every puppy growth phase.
Here we offer useful advice and caring recommendations on puppy meals for both large and small breeds. Read on for details of our delicious puppy pack, followed by answers to frequently asked questions. Enjoy exploring!
5 good reasons to choose puppy meals from ESSENTIALS FOODS

01 Tailored to puppy growth phases

02 Crafted from pure, premium quality ingredients

03 Filler-free (grain-free)

04 Help stabilise blood sugar all day long

05 Combine with our delicious pâté for puppies
The tastiest puppy pack
Our dedicated PUPPY LOVE PACKAGE is the perfect introduction to the best you can serve your puppy – a caring kit containing all you need for your early days together.

Our puppy pack contains:
- 1 kg of THE BEGINNING or THE BEGINNING LARGE BREED for the first 3-7 days – a delicious meal of duck, chicken, salmon and trout containing all the nutrients your puppy needs until the time comes to transition to an adult diet
- 1 delicious THE BEGINNING pâté
- 2 bags of favourite treats
- 1 measuring scoop
- 1 roll of must-have dog waste bags
- 1 nicely designed storage tub
Total value: 40€
.. And as if that wasn’t enough. The pack also contains a gift voucher towards your next order!
What puppy meal should I go for?


The ultimate start for small breed puppies
THE BEGINNING is a puppy meal tailored to small breeds of dog (max. adult weight of 15 kg) covering dietary requirements up to age 10–12 months when they transition to adult meals. Small breeds have unique dietary requirements during their growth phase. That’s why dry food for small breeds has to be adapted for their growth curve, which differs to that of large breeds. This means they need a kibble with a slightly higher protein and fat content.
The best start for large breed puppies
THE BEGINNING LARGE BREED is an optimised puppy meal for large breeds of dog – formulated to meet their dietary requirements up to age 13–18 months. This meal is suitable for puppies attaining an adult weight over 15 kg.
Large breeds have special requirements during puppyhood. That’s why puppy kibble for large breeds is specially formulated for their particular growth curve. This requires carefully balanced protein and fat to support healthy growth and development.

Choose the right puppy pack
If your puppy is a small breed of dog attaining an adult weight of up to 15 kg, choose PUPPY LOVE PACK SMALL BREED. If, instead, your puppy is a large breed reaching an adult weight of over 15 kg, our PUPPY LOVE PACK LARGE BREED is the right choice.
How much dry food should I be serving my puppy?
The amount depends on your puppy’s age, size and activity. Refer to the feeding chart on our kibble bags as a guide, andmake adjustments as you go along. Keep a close eye on your puppy’s weight and energy level, ideally weighing your puppy on a regular basis.
My puppy is not that interested in its meals – what can I do?
It’s perfectly normal for appetite to vary a bit. Puppies tend to get easily distracted by all the exciting new sights, sounds and scents they are experiencing. Some puppies even play with their food, forgetting to eat it. Try serving dry food in small portions, mixing in a dab of pâté, and we promise those tastebuds will be tickled. You should also make sure your puppy can eat in peace without being interrupted.
What do I do if my puppy can’t chew the kibble?
Make dry food easier to chew by softening it in some boiled, cooled water or by mixing it with THE BEGINNING PÂTÉ. This makes all the difference for puppies if their adult teeth are coming through or if they have small jaws. Boiling water should never be added without cooling it first, as the heat destroys the vitamins.
How long can I serve puppy kibble?
Small-breed puppies should be eating puppy meals tailored to small breeds until they are around 10–12 months.
Large-breed puppies need meals tailored to their size of breed for longer; typically until they are 13–18 months.
This is because large breeds of dog grow over a longer period than small breeds, so they need the added support of puppy kibble for longer.
Can I serve my puppy adult kibble?
The short answer is no. Puppies need puppy meals tailored to the growth phases they undergo, ensuring they get the right nutrients until they are ready to transition to adult kibble.
What can I do if my puppy’s stool is too loose?
Loose stool can be caused by too much kibble, a sudden switch to a different kibble, or if a puppy is getting too many treats. Try reducing your serving sizes and stick to simple, low-fat treats.
How do I switch from puppy kibble to kibble for adult dogs?
Take your time, transition gradually over 5–7 days. Start by mixing a small amount of adult kibble into the puppy kibble, and slowly increase the amount of adult kibble one day at a time. This helps your dog’s digestive system adjust to the new kibble, reducing the risk of tummy upset.
How do I switch to ESSENTIALS puppy kibble?
You can serve ESSENTIALS the very same day your puppy moves in. If the breeder provided you with a different brand of kibble, we recommend gradually transitioning to our meals over 7 days, by mixing the breeder’s kibble with THE BEGINNING, so your puppy’s digestion has time to adjust to the new kibble.
Ask us anything
We’re here for you. Our passionate nutrition advisers are ready to provide personalised recommendations to get you and your puppy off to the best start. Try our online chat facility for quick answers to everything from serving sizes to the best treats for puppies. Call us for help to understand the feeding chart, or email us, if you prefer.
We can help you:
- Choose the right puppy meal and the right serving size
- Pick treats your puppy will love
- By answering any queries, major or minor, whether you prefer to reach out to us by phone, online chat facility or email – we look forward to advising you.
+45 71 99 90 90
Monday-Thursday: 8am - 4pm
Friday: 8am - 2pm


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