The ESSENTIALS-pack
FEATURED INGREDIENTS

Free-run British Country Duck
We source barn-reared free-run English Country Ducks that are Farm Assured for their welfare. Duck is a lean, nutrient-dense meat that provides essential nutrients such as iron, selenium, B vitamins, and zinc, all of which contribute to overall health and well-being. (Meets or exceeds Red Tractor standards.)

Free-range British Chicken
Free-range poultry generally have a higher protein content than commercially raised chickens. Happier, healthier chickens are thought to produce tastier meat due to lower cortisol levels. Chicken is a lean source of protein, rich in essential amino acids, and a good source of vitamins and minerals, including B vitamins and iron. Our free-range chickens meets or exceeds Red Tractor standards.

Salmon
Responsibly farmed salmon. A unique source of Omega-3 (DHA & EPA). Naturally rich in omega 3 essential fatty acids which have anti-inflammatory properties.

Trout
Sourced from within Europe, trout is natural source of omega 3 essential fatty acids.

Eggs
An important source of protein, essential amino acids and the nutrients, lutein and choline (B-vitamin). Freshly prepared eggs from cage free chickens.

PreBiotics
Prebiotics are compounds in food that induce the growth or activity of beneficial microorganisms such as bacteria and fungi. The most common example is in the gastrointestinal tract, where prebiotics can alter the composition of organisms in the gut microbiome. In ESSENTIALS we include Mannan-oligosaccharides (MOS), Fructooligosaccharides (FOS) & alfalfa.
Why we love Superior Living
For adult dogs of all breeds
A bag of large, delicate kibbles. The perfect meal for all adult dogs, when you want all the enthusiasm, without having to compromise.
BOF Approved!
SUPERIOR LIVING is grain-free and naturally helps keep your dog’s blood sugar stable.
The original ESSENTIALS meal
We love the meal because it was an instant classic that has been one of our most popular meals right from the start.

How much should your dog eat?
How much does your dog weight?
Living Series
Discover a new flavour each time
Switch between our varieties and let your dog enjoy our delicious flavors from different protein sources – from lamb and venison to fish and tasty beef, without any concerns.
