Not every exceptional ingredient comes from a farm. Our free-roaming venison is sourced through ethical, conservation-led deer management programmes across Britain’s woodlands and forests, rather than from traditional enclosed farms.

Here, the deer roam freely in their natural environment, feeding on a varied seasonal diet of natural woodland forage. This natural way of life contributes to the distinctive character of the meat, creating the rich, deep and naturally delicious flavour that makes venison so exceptional.

Venison offers far more than flavour. It is a naturally lean source of protein, low in fat and cholesterol, making it a nutritious choice while providing valuable protein to help maintain strong muscles and a healthy, active body.

And we only take forward the quality we can stand behind: real wild venison with documented provenance – not an anonymous animal ingredient hidden behind a generic description.

For us, it is an exceptional ingredient in its most natural form: from Britain’s woodlands and forests to every meal.
Free to roam. Naturally extraordinary.

Across the green landscapes of Wales, the West Country and the Scottish Borders, independent sheep farmers raise the grass-fed British lamb we select for our meals. Many are family-run farms, each shaped by its own landscape, traditions and way of farming.

Here, grass is more than simply part of the scenery – it is part of the way the sheep are raised. With access to pasture and the freedom to move naturally, the sheep graze across the British countryside, making the most of what these rich grasslands naturally provide.

That is exactly what we mean when we talk about grass-fed British lamb. The result is British lamb with a naturally distinctive, rich flavour. And lamb offers far more than flavour. Real lamb provides protein, essential amino acids and naturally occurring nutrients that contribute to strong muscles and a healthy, active body.

We choose real, human-grade quality grass-fed British lamb with documented provenance, sourced from independent British sheep farmers rather than relying on anonymous, lower-quality animal ingredients. Because when an ingredient becomes part of the meals served every single day, we believe where it comes from, how it was raised and what it provides all matter.

Raised on British pastures. Selected for quality. Made for extraordinary meals.

In the English countryside, British free-range hens are raised with access to the outdoors and natural daylight, giving them the opportunity to move, forage and express their natural behaviours.

A great egg is about more than what is inside the shell. It begins with how the hen lives. That is why animal welfare and the opportunity for natural movement matter. Better welfare. Better eggs.

And we at ESSENTIALS have chosen eggs for a reason. Human-grade quality eggs are an exceptional, highly digestible source of protein with a high biological value. They contain all the essential amino acids needed and provide important building blocks for strong muscles and a healthy, active body.

Rather than filling the meal with cheap animal by-products, we have chosen an ingredient that naturally provides high-quality protein: eggs from British free-range hens.

Because when the same high quality is served every single day, year after year, we believe every single ingredient matters.

Our Five Freedoms turkey is selected with more than exceptional nutrition and flavour in mind. For us, the quality of the turkey is not measured solely by the finished meat. It also matters how the birds have been treated throughout their lives. Our Five Freedoms turkeys come from some of Europe’s leading breeders, with a strong focus on animal welfare.

That is why the turkey used in our meals comes from suppliers required to have regard to the principles of the Five Freedoms of Animal Welfare – a framework built around five fundamental aspects of animal wellbeing:
Freedom from hunger and thirst. Freedom from discomfort. Freedom from pain, injury and disease. Freedom to express normal behaviour. Freedom from fear and distress.

These principles place animal welfare at the heart of how our Five Freedoms Turkey is sourced, with consideration for the birds’ physical needs, natural behaviour and wellbeing throughout their lives.
And that quality continues all the way to every meal. We choose real, human-grade quality turkey meat, naturally rich in protein and essential amino acids that help support strong muscles and a healthy, active body.
That is what Five Freedoms Turkey means to us: animal welfare does not come after quality. It is part of the quality.

Better welfare. Better ingredients. Better choices.