Meet Agnes. On her family’s farm in Scotland, Aberdeen Angus beef have been part of everyday life for generations. The breed has its roots in Scotland and is renowned around the world for its distinctive beef. For Agnes, quality is not about getting as much as possible from the animal – it is about good conditions, good nutrition and time.

The cattle graze and roam freely across open pastures, where grass and forage form a natural part of their diet. Their unhurried growth, combined with the natural characteristics of the Aberdeen Angus breed, produces beef with distinctive marbling, natural succulence and a deep, rich flavour. It is a quality normally associated with gourmet food on our own plates.

That is precisely why we choose Aberdeen Angus. Instead of undefined animal ingredients, we choose real, human-grade quality beef with documented provenance. Beef provides protein and essential amino acids – important building blocks for maintaining strong muscles and a healthy, active body.

For us, Aberdeen Angus is not simply “beef” on an ingredients list. We have full traceability back to the farm and the individual animal, confirming its provenance. We want to know the quality behind the word. That is why we have chosen to serve gourmet to those we love. Every single day.

As the sun rises over the fields, the doors are opened to the outdoors. Here, free-range turkeys are raised with space to move, explore their surroundings and forage in the open air. That freedom matters. Combined with carefully managed growth and gentle handling, the aim is to keep unnecessary stress to a minimum. Our free-range turkeys come from some of Europe’s leading breeders, with a strong focus on animal welfare.

But animal welfare is not the only reason we choose free-range. Turkey is a lean, protein-rich meat that naturally provides essential amino acids and valuable nutrients – important building blocks for strong muscles and a healthy, active body.

We choose real, human-grade quality turkey meat – not cheap fillers or low-value animal parts.

Not every exceptional ingredient begins its journey on a farm. Some begin out in nature – among open fields, woodland edges, hedgerows and heathland, where wild birds live and move freely in their natural surroundings.

Among the more unusual ingredients we select for our meals is wild pigeon – a distinctive meat chosen for its characteristic flavour and nutritional qualities, and as an alternative to the more conventional protein sources found in many dog foods.
For us, it is not simply about being able to write “poultry” on an ingredients list. We choose real, human-grade quality poultry – not cheap fillers, beaks, claws, feathers or other low-value animal parts.

Wild pigeon is naturally rich in protein and essential amino acids, which help support strong muscles and a healthy, active body. And because the flavour comes from the ingredient itself, it brings its own naturally rich aroma and distinctive taste to the meal – without relying on artificial meat flavourings.

At ESSENTIALS, variety is not about making the ingredients list longer. Every ingredient has to earn its place in the meal.

Wild by nature. Chosen for a reason.

Not every exceptional ingredient begins its journey on a farm. Some begin out in nature – among open fields, woodland edges, hedgerows and heathland, where wild birds live and move freely in their natural surroundings.

Among the more unusual ingredients we select for our meals is wild guinea fowl – a distinctive meat chosen for its characteristic flavour and nutritional qualities, and as an alternative to the more conventional protein sources found in many dog foods.
For us, it is not simply about being able to write “poultry” on an ingredients list. We choose real, human-grade quality poultry – not cheap fillers, beaks, claws, feathers or other low-value animal parts.

Wild guinea fowl is naturally rich in protein and essential amino acids, which help support strong muscles and a healthy, active body. And because the flavour comes from the ingredient itself, it brings its own naturally rich aroma and distinctive taste to the meal – without relying on artificial meat flavourings.

At ESSENTIALS, variety is not about making the ingredients list longer. Every ingredient has to earn its place in the meal.

Wild by nature. Chosen for a reason.

Not every exceptional ingredient begins its journey on a farm. Some begin out in nature – among open fields, woodland edges, hedgerows and heathland, where wild birds live and move freely in their natural surroundings.

Among the more unusual ingredients we select for our meals is wild quail – a distinctive meat chosen for its characteristic flavour and nutritional qualities, and as an alternative to the more conventional protein sources found in many dog foods.
For us, it is not simply about being able to write “poultry” on an ingredients list. We choose real, human-grade quality poultry – not cheap fillers, beaks, claws, feathers or other low-value animal parts.

Wild quail is naturally rich in protein and essential amino acids, which help support strong muscles and a healthy, active body. And because the flavour comes from the ingredient itself, it brings its own naturally rich aroma and distinctive taste to the meal – without relying on artificial meat flavourings.

At ESSENTIALS, variety is not about making the ingredients list longer. Every ingredient has to earn its place in the meal.

Wild by nature. Chosen for a reason.

Not every exceptional ingredient begins its journey on a farm. Some begin out in nature – among open fields, woodland edges, hedgerows and heathland, where wild birds live and move freely in their natural surroundings.

Among the more unusual ingredients we select for our meals is wild pheasant – a distinctive meat chosen for its characteristic flavour and nutritional qualities, and as an alternative to the more conventional protein sources found in many dog foods.
For us, it is not simply about being able to write “poultry” on an ingredients list. We choose real, human-grade quality poultry – not cheap fillers, beaks, claws, feathers or other low-value animal parts.

Wild pheasant is naturally rich in protein and essential amino acids, which help support strong muscles and a healthy, active body. And because the flavour comes from the ingredient itself, it brings its own naturally rich aroma and distinctive taste to the meal – without relying on artificial meat flavourings.

At ESSENTIALS, variety is not about making the ingredients list longer. Every ingredient has to earn its place in the meal.

Wild by nature. Chosen for a reason.

Meet Frank. On Scotland’s rugged north coast, Frank has been raising Scottish salmon since 1980. The philosophy is simple: give the salmon the very best conditions, and you get the very best quality.

And the quality of the salmon matters. While conventional dog foods may rely on lower-cost animal ingredients, at ESSENTIALS we take the opposite approach. We prioritise generous amounts of fresh meat and fish, ingredients with documented provenance, and produce of the very same standard we would expect from an exceptional meal ourselves.

Not simply because it tastes exceptional, but because high-quality salmon is a natural source of highly digestible protein, essential amino acids and the valuable omega-3 fatty acids EPA and DHA, all of which contribute to strong muscles, cognitive function, healthy skin and a glossy coat – affectionately known among insiders as the “ESSENTIALS shine”.

Once you realise that not all proteins are created equal – far from it – nutrition takes on an entirely different importance in supporting a long, thriving life. And this is exactly what we relentlessly strive to achieve at ESSENTIALS.

We believe the quality of every ingredient matters. That investing more in exceptional ingredients is an investment in the nutritional foundation for a long, healthy and thriving life. Our ambition is simple: to create the best possible nutritional foundation for exactly that.
Better ingredients. Better choices. For a lifetime of extraordinary meals.

It is this shared, uncompromising approach that makes Frank one of the suppliers we are proud to work with.