Update on our meals
To all our customers:
We are phasing out the European Heartland meals and focusing on what matters most to us – delivering the highest possible quality meals for dogs and cats.
You spoke, and we listened - of course
After a period with the Heartland range from our European kitchen on the shelves, we have recognised that interest in meals of this quality level has been limited. Despite being a great product, our customers clearly prefer our renowned and truly exceptional meals prepared in the UK.
Therefore, we will be phasing out the Heartland series over the coming months, or for as long as stock remains with our retailers. Going forward, we will focus on what our customers are asking for: the very best in dog and cat nutrition – our Finest British Heritage meals, which we have proudly delivered for 13 years.
What will be in the bags going forward?
Our exceptional British meals – still the finest you can serve your dog
Questions & Answers
I’ve purchased a bag of Heartland meals and I’m actually quite satisfied – can I still serve the food?
Yes, absolutely. Just be aware that the next time you buy a bag of ESSENTIALS, you will only be able to choose from our original British meals.
I’ve bought a Heartland meal but would like to exchange it for one of your British meals – what should I do?
No problem at all. Simply contact our customer service team – we are ready to assist you.
Can I still find Heartland products at retailers?
Yes, until they have sold out of the Heartland meals, you can still find them at selected retailers. After that, only our British meals will be available through our retailers.
Where will you produce your dry food going forward?
Exclusively in our British kitchen, and this is what you will find in the bag.
My dog currently eats Heartland meals. Can I switch directly to your British meals?
Yes, and your dog will no doubt love them. Our British meals are the finest you can give your dog and truly in a class of their own. However, we still recommend a gradual transition to allow the stomach to adjust to the new variant.
Why are you phasing out the Heartland products?
For the past 13 years, our mission has been to improve and prolong the lives of dogs. This requires meals of the absolute highest quality, and although our European kitchen delivered a solid standard, nothing compares to the quality our British meals provide. In addition, demand for meals in the Heartland quality tier has been limited.
Which kitchen have I served?
Are you unsure which kitchen you currently are serving your dog, you can check the front or the side of the bag to see whether there is an EU flag or a UK flag.
You can also find this information in your order history - look for "Our Finest" in meal name which our meals from UK all includes after 15th October 2025. If you are unsure, our customer service are ready to help you.
But how to make a trouble-free transition?
We recommend a smooth and gradual transition over 4-7 days so your dog's digestion can calmly adjust to the new protein sources.
WHAT WILL BE IN THE BAGS GOING FORWARD
Our finest British Heritage Kitchens
In our British kitchens, we proudly prepare our most luxurious uncompromising, first-class meals using local, regional, and free-range ingredients.
Every preparation meet the highest standards of culinary excellence, employing refined techniques and a near hand-made approach that preserves the natural character of each ingredient by maintaining a cooking temperature of no more than 82°C.
A tribute to the finer things in life – it doesn’t get any better than this. When we say our finest, we believe it's the world's finest.
A remarkable lifestyle starts with outstanding meals
Proudly prepared in our Finest British Heritage Kitchens
Human-grade ingredients – sourced from the very highest tier
From trusted British farms and fisheries to kitchen in under 72 hours – freshness beyond compare
Slow and gentle cooking at no more than 82 °C – preserving proteins, nutrients, and taste in full
Grain-free and BOF-approved – supporting stable blood sugar all day long
The natural oils of meat and fish refined into a delicate glaze, transforming every meal into an extraordinary experience
So what’s in the bag? First-class British meals, exactly as you know us
NAUTICAL LIVING, 2.5KG
fresh Scottish salmon, fresh trout, seasonal fresh fish
NAUTICAL LIVING, 10KG
fresh Scottish salmon, fresh trout, seasonal fresh fish
SUPERIOR LIVING, 2.5KG
free-range British chicken, British country duck, Scottish salmon, trout
SUPERIOR LIVING, 10KG
free-range British chicken, British country duck, Scottish salmon, trout
HIGHLAND LIVING, 2.5KG
free-range fresh turkey and Scottish salmon, Aberdeen Angus beef, wildfowl
HIGHLAND LIVING, 10KG
free-range fresh turkey and Scottish salmon, Aberdeen Angus beef, wildfowl
ESTATE LIVING, 2.5KG
grass-fed British free-range lamb, free-range chicken, free-roaming venison
ESTATE LIVING, 10KG
grass-fed British free-range lamb, free-range chicken, free-roaming venison
ETERNAL LIVING, 2.5KG
brown rice, field beans, sweet potato, chickpeas, eggs from free-range hens
ETERNAL LIVING, 10KG
brown rice, field beans, sweet potato, chickpeas, eggs from free-range hens
BEGINNING SMALL BREED, 2.5KG
free-range British chicken, British country duck, Scottish salmon, trout
BEGINNING SMALL BREED, 10KG
free-range British chicken, British country duck, Scottish salmon, trout
100% satisfaction or your money back
Free delivery on orders over 150€
3-7 weekdays delivery
Benefit from the advice of our nutrition advisors
Chat with us
We’re with you all the way. Our nutrition experts look forward to answering any questions you might have about giving your new family member the best start in life.
Chat with us
+45 71 99 90 90
Monday-Thursday: 8am - 4pm
Friday: 8am -2pm
